# Marcus Bergström

Leadership coach for technical founders shipping fast.
I help technical founders build calmer operating rhythms, clarify offers, and ship faster without chaos.

Profile: https://aiso.to/p/marcus
JSON: https://aiso.to/p/marcus/profile.json
Offers: https://aiso.to/p/marcus/offers.json
Catalog: https://aiso.to/p/marcus/api/catalog
OpenAPI: https://aiso.to/p/marcus/openapi.json
Chat API: https://aiso.to/api/public/profiles/marcus/ask (ready)
MCP: https://aiso.to/p/marcus/.well-known/mcp.json
MCP endpoint: https://aiso.to/api/mcp/marcus (streamable-http)
Agents: https://aiso.to/p/marcus/.well-known/agents.json
x402: https://aiso.to/p/marcus/.well-known/x402.json
ACP: https://aiso.to/p/marcus/.well-known/acp.json
MPP: https://aiso.to/p/marcus/.well-known/mpp.json
UCP: https://aiso.to/p/marcus/.well-known/ucp.json
Agent skill: https://aiso.to/.well-known/skills/aiso-profiles

## Approved content

### HERO (position 0)
```json
{
  "title": "Marcus Bergström",
  "outcome": "",
  "persona": "CREATOR",
  "sources": [
    "https://marcus.example.com/"
  ],
  "summary": "I help technical founders build calmer operating rhythms, clarify offers, and ship faster without chaos.",
  "audience": "",
  "category": "Creator / Expert",
  "location": "Berlin · remote",
  "subtitle": "Leadership coach for technical founders shipping fast.",
  "languages": [
    "en",
    "sv",
    "de"
  ],
  "sourceNotes": "I help technical founders rebuild leadership rhythm after fast growth. Main action is a 30-min call.",
  "sourceDocumentCount": 0
}
```

### BIO (position 10)
```json
{
  "title": "About",
  "outcome": "",
  "summary": "I help technical founders build calmer operating rhythms, clarify offers, and ship faster without chaos.",
  "audience": "",
  "category": "Creator / Expert"
}
```

### EXPERTISE (position 12)
```json
{
  "tags": [
    "Creator / Expert",
    "marcus.example.com"
  ],
  "items": [
    "Creator / Expert",
    "marcus.example.com"
  ],
  "title": "What this profile covers",
  "summary": ""
}
```

### SOCIALS (position 15)
```json
{
  "items": [
    {
      "url": "https://marcus.example.com/",
      "title": "Website",
      "platform": "Website"
    }
  ],
  "links": [
    {
      "url": "https://marcus.example.com/",
      "title": "Website",
      "platform": "Website"
    }
  ],
  "title": "Links",
  "actions": [
    "Website"
  ],
  "summary": "Public links and contact paths. No account connection required.",
  "bookingUrl": "",
  "contactUrl": "https://marcus.example.com/",
  "websiteUrl": "https://marcus.example.com/",
  "contactEmail": "marcus@example.com",
  "primaryActionLabel": "Book a call"
}
```

### SERVICES (position 20)
```json
{
  "items": [
    {
      "url": "https://cal.com/marcus/intro",
      "price": "Free",
      "title": "Intro Call · 30 min",
      "ctaLabel": "Open offer",
      "description": "Pressure-test the fit before anything else."
    }
  ],
  "title": "Offers",
  "offers": [
    {
      "url": "https://cal.com/marcus/intro",
      "price": "Free",
      "title": "Intro Call · 30 min",
      "ctaLabel": "Open offer",
      "description": "Pressure-test the fit before anything else."
    }
  ],
  "summary": "Services, products, or paid calls visitors can choose from."
}
```

### FAQ (position 25)
```json
{
  "items": [
    {
      "answer": "1:1 coaching and intro calls.",
      "question": "What do you offer?"
    },
    {
      "answer": "Use the calendar link.",
      "question": "How do I book?"
    },
    {
      "answer": "First-time technical CTOs.",
      "question": "Who is this for?"
    },
    {
      "answer": "Sifted features, Forbes Coaches Council member.",
      "question": "What proof do you have?"
    }
  ],
  "title": "Questions",
  "summary": "Helpful answers visitors often need before they choose a link."
}
```

### ARTICLES (position 34)
```json
{
  "items": [
    {
      "url": "https://marcus.example.com/",
      "title": "marcus.example.com"
    }
  ],
  "title": "Featured work",
  "summary": "Writing, episodes, or resources this profile can point visitors toward."
}
```

### NEWSLETTER (position 36)
```json
{
  "url": "https://marcus.example.com/",
  "title": "Keep in touch",
  "summary": "Newsletter, email list, or owned audience path.",
  "contactEmail": "marcus@example.com"
}
```

### PROOF (position 70)
```json
{
  "items": [
    "10 years coaching seed-stage founders. Featured in Sifted. Member of Forbes Coaches Council.",
    "https://sifted.eu/articles/leadership-coach-marcus",
    "https://linkedin.com/in/marcusbergstrom"
  ],
  "links": [
    "https://sifted.eu/articles/leadership-coach-marcus",
    "https://linkedin.com/in/marcusbergstrom"
  ],
  "title": "Trust signals",
  "reviews": [],
  "summary": "10 years coaching seed-stage founders. Featured in Sifted. Member of Forbes Coaches Council."
}
```