It's an incredible video model, definitely state of the art. But I don't know that that's ready to be deployed in YouTube across a ton of video ad impressions. So do you have a timeline for that or do you have some thoughts on when that will actually be important to the business? Because you have to imagine that Instagram video ads perform better than just image ads. And so they'll try and do this. But what— how are you seeing the AI video advertising model evolve?