Agentic, merit-based shopping bypasses retail brand moats and surfaces premium DTC names like On, lifting ONON.
Javis Purse. I've talked to it about Javis Purse. Where can I buy it? What's the GSM weight and all that stuff? Will this be good for this particular trip I'm taking? I actually think that it'll bias smaller brands that you may not have heard of over larger brands. Yeah, because again, it has a full contextual history of every conversation you've ever had. And if it's merit-based, then it's going to surface brands you may have not otherwise have heard of before.